A vital part of good email marketing campaigns is written emails. You should write marketing emails that reach people’s inboxes and then, after that, get clicked and opened. It’s not too easy. Believe me. Imagine yourself as a person who gets emails every day. You won’t open many of them. You find a lot of them boring. In this series of articles, I will show you how you can perfectly write marketing emails. But first, let’s talk about how to write good email subject lines and actually how to write email subject lines that get opened.
Whenever you receive an email, the first thing you will see is the subject line. If the subject line grabs your attention, you will open the email. But How to write a professional email subject line? What are good email subject lines? If you read my last articles, I told you many times before. There is no magic. There are some techniques in everything that you can learn. But there is no magic. I will tell you the best techniques I know from my experience, but when it comes to the writing, especially in here, writing email subject line, you should think with your audience’s mind. If you were the audience, what did you want to hear? But I will tell you the most important rule.
The ABC Rule to write good email subject lines
What is this? How to write good email marketing subject lines with ABC rule? Simply “A” stands for “Attention,” so you should grab attention with your subject line. “B” stands for “Benefit.” what are you going to give from this email? And “C” stands for “Curiosity.” you need to stimulate curiosity to motivate people to open your emails.
Example of a good email subject line
Email Marketer? Four secret tips to write a good subject line
Imagine this a subject line of an email. If you were an email marketer, would you open it? Let’s analyze it a little to know better how to write good email subject lines. First, I know my audience. My targeted audience was email marketers and let’s apply ABC rule on this subject line. “Email Marketer?” we pass the A rule. If you are an email marketer, it will grab your attention. “Writing a good subject line” stands for benefit. Now, you know what this email is for. And “Four secret tips” drive your curiosity and tempt you to open the email.
Check your subject lines before sending any emails.
Many websites can check your subject line, whether it’s good or not. I use Sendcheckit and email subject line, grader. After writing your subject line, go to this site and check your line. Let’s check our example in these two sites. We got a perfect score of 100 from the email subject line grader and 92 points from Sendcheckit, and It means our email subject line is just perfect.
And at last, let’s review another example.
An unemployed writer? 10 ideas to work from your bedroom
Let’s analyze this email subject line. Working from home is trending during the COVID-19 period. Anything trending will grab the attention. Also, we clarify the benefits. “work from your bedroom.” And 10 ideas will stimulate curiosity. Let’s check this email subject line in the two sites I mentioned before. It also gets 98 points from the email subject line grader and 92 points from Sendcheckit.
If you want to know more about email marketing, you can follow the email marketing complete guide and How to write marketing emails series.