In previous parts of the email marketing complete guide, I talked about email marketing definition and steps. First, we found out we need a list of emails, the email itself, and a system to send the emails. Then we learned the methods to build an email list for free, and after that, we also found out how to validate the email list for free. In this section, I’m going to tell you how to write marketing emails, and in the first part, I talked about how to write good email subject lines. It’s essential because the subject lines decide whether your email will open or not. But in this part, I’m going to talk about the email itself and share my experience on how to write a marketing email.
Like the previous sections, I remember this again that there are not any magical things that you can apply to your email, and after that, BOOM, you can be rich. There is no magic in anything, in your whole life. It is essential for you to know all the techniques and use all your information every day. Consistency is critical here. I will show you the best methods to configure how to write promotional emails with one good sample. But remember, the main thing in this is thinking like your audience’s mind. If you were the audience, what would you want to read?
Write marketing emails with the TCPARS rule.
TCPARS rule helped me a lot to write perfect marketing emails. So, what is TCPARS? Let me explain it.
“T” stands for “target.”
I repeat it; it’s vital to know your target. In our case, my target is the writers and especially the unemployed writers. But because you will send the email to many people, it is always better to consider the target a little wider. So let’s write our sample email to writers. We wrote the perfect subject line before in our previous part of this section. “An unemployed writer? 10 ideas to work from your bedroom”. Assume that I will send this email to promote a course or some content on my website to earn money as a writer.
“C” means “Call-out.”
The call-out is also very, very important. It’s like the subject line. It would be best if you caught their attention. It’s the first line in the message; if it’s boring, if it’s not grabbing attention, they will leave the message, they will not continue reading, and they will not click on any links. So in call-out, you need to catch attention and tell them what they will get from this email. In my example, I was targeting unemployed writers, so after saying something like “hey,” I will say, “Are you struggling to earn money just with your writing skills?” this sentence directly tells the audience what they are going to get from this mail.
Another example of call-out. “Don’t waste your time if you are not a writer who wants to earn money online, and feel free to send this email to the trash.” However, suppose they are unemployed writers or writers that should work in another expertise because they can’t earn money by (for example) selling their books. In that case, they will continue reading the email. So we finished the callout. What’s next?
What is the “P”?
It’s the “personal connection.” In this part, you need to show some emotions and contact personally with the audience. An excellent example in our case is “just like you five years ago; I almost felt that I couldn’t continue living. I wanted to be a writer, but I should work full-time to pay my bills.” So this somehow shows a personal connection with the audience. So this somehow will stimulate his emotions to continue reading the message.
And we have “A” the “Authority.”
What is Authority? It would help if you showed the audience that you can help them with some proof. In our case, “but now after years of patience, research, testing and hard work I can earn more than 4000$ passive income, while I’m writing my next novel” This somehow gives authority to the audiences. It offers something to them that allows them to trust you.
And now we have “R.”
After a call-out, personal connection, and authority, you should say something they feel will give them a solution for all these, a giveaway? “Reciprocity.” In our case, “That’s why I’m giving away my next Udemy course on how to earn money from your bedroom for free.” and also add something else. “And also, I will give you all the tools and the tips I used before for free.” Let the audiences think you are going to give more and more value.
The last thing: S, “Social Proof.”
This is also very important. What you are going to do is to add some social proof. Use screenshots from users that thanked you before use images that prove you are not a liar. After that, you can share your link to your website, Your marketing campaign link, or anything else.
Here is the perfect marketing email that we wrote:
Title: An unemployed writer? 10 ideas to work from your bedroom
Are you struggling to earn money just with your writing skills?
Just like you five years ago, I almost felt that I couldn’t continue living. I wanted to be a writer, but I should work full-time to pay my bills. But now, after years of patience, research, testing, and hard work, I can earn more than 4000$ passive income while I’m writing my next novel.
That’s why I’m giving away my next course on how to earn money from your bedroom for free. And also, I will give you all the tools and the tips I used before—all of them for free.