In the previous sections of the “Write SEO Articles” series, I discussed finding the best keywords for your article. And after that, I talked about On-page SEO techniques and checklists. I assume that you found the keyword and wrote an article about that keyword. Some rules and techniques are not even directly about writing SEO articles, but they are essential for Google to index your content and be top in the search results. All of these rules are off-page SEO meaning. This article will talk about off-page SEO techniques and off-page SEO tools that can help you be on the top of search results after writing the perfect SEO article.
So, what is off-page SEO? Off-page SEO is an umbrella term for indirect SEO-related actions to boost the site on the net that occurs away from said site. Usually, when we talk about off-Page SEO, people remind backlinks. But, there’s more to off-page optimization than acquiring links. There’s a wide variety of techniques that can give your online venture an advantage over the competition. Furthermore, off-page SEO can last for years, increasing your site’s domain rating in the eye of Google and other search engines.
OFF-Page SEO Checklist
1. Domain Authority
The first thing about off-page SEO factors is Domain Authority. Domain authority, or simply DA, assess website performance and quality. If a backlink leads from a website with higher DA to a website with lower DA via a do-follow link (discussed below), it helps the lower DA website get a better page rank and higher in SERPs. When doing off-page activities, you must always bear in mind the importance of this metric.
The second part of 0ff-page SEO optimization is the Relevance. Again, getting links from high-DA sites is the way to go; however, it is even more crucial that these sites are relevant to the one you’re linking to.
3. Site Traffic
The site traffic is another off-page SEO grader that you should have in mind. When doing off-page activities like forum posting, bloggers outreach, etc., you need to figure out how much traffic these sites/people can drive towards you.
4. Social Media Marketing for off-page SEO
The fourth part, in this off-page SEO audit, is social media marketing. The more your website is mentioned across various social media platforms, the better your exposure. It’s better to share all your posts on social media platforms even if you don’t interact for a while. However, it may not help your page rank directly, but it enables you to grow and build a group audience around your brand, and it will eventually help you grow and get natural traffic from searches.
Another important thing in the off-page SEO guide is guest-blogging. It helps you kill two birds with one stone and build both links and your reputation. Whenever you’re making a guest appearance as a writer on another website or blog, the site often allows you to insert a link that leads back to your site. This is a bonus point for your brand awareness efforts as your name and brand are being featured in a new place. For guest-blogging, you should first find a list of blogs that also cover your niche and accept guest bloggers. Then research and find a good article idea and a proper tone of voice. Finally, write an article and offer that blog to share it on their blog.
6. Link Building for off-page SEO
The last thing in our off-page SEO checklist is link building. This is the most talked-about aspect of digital promotion. All other things being equal, the more efficiently the site is promoted by links, the higher it is in SERPs. As far as link building is concerned, the only sure way to figure out what works and what doesn’t for your site is trial and error. Don’t be afraid to experiment! The worst thing that can happen is, you may not show up in searches as often as you want.
Types of Links For off-Page SEO
A natural link comes to your website, well, naturally, meaning your team did not do anything to earn it. However, the person who decided to link your site follows your brand or discovered your content via googling. Either way, they found your content valuable and worth praising.
A built link comes to your website from outreach. Your team worked to earn this link, whether by reaching out to web admins, publishers, or journalists or promoting your content with an ad campaign. Even though you built this link, you still created valuable content for users, providing it with the exposure that helped people discover your business.
A created link is generated from self-submissions on blogs, forums, directories, or press releases. Your team created this link intentionally but without any outreach. This off-page SEO tactic is considered a black-hat SEO practice, which is a big no-no in SEO. When building links, you must focus on natural or built links.
7. Customer Reviews
The role of customer reviews is hard to underestimate. Reviews guide how regular users and search engine crawlers perceive your brand. Sites with positive reviews appear more credible and are more likely to get to the top of search results. In addition, a positive online reputation leads to better conversions. Returning users are one of the behavioral factors that will boost your credibility in the eyes of search engines.
In all of these articles, I talked about consistency a lot. Now you found out how to start your blog and how to do SEO and write SEO articles. Just write and write. Consistency is the primary key here. Maybe you do all the jobs, and in the first months, there is no visitor. No matter. Write again and do the right job again.